Editorial choice Siduri Live

The Siduri Holographic Experience

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The critically acclaimed Pinot Noir expert Siduri, a subsidiary of Jackson Family Wines, has collaborated with RPR to develop the first and realistic holographic network AR (augmented reality) experience that brings compelling visual narratives to the consumer goods industry.

RPR and Microsoft's volume capture team have joined forces to create a hologram of Siduri founder Adam Lee for the experience. We fused Adam's hologram with realistic 3D content in the real world and made it easily accessible via Web AR-which means no downloads, no apps, no friction!

RPR has developed a series of holographic Web AR experiences, including various interactive "pranks" by Adam out of a 3D wine bottle, aiming to attract and please users in an unprecedented way. Consumers can easily access the experience directly from the mobile hyperlink (shown below) or simply scan the QR code.

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