IBM THINK Event

Editorial choice IBM THINK Event Live

For Think 2021, Groove Jones was asked to create interactive digital experiences that the IBM executives and speakers could use during the event to highlight their world-changing technologies and bring them to life.

Description

The THINK conference is the annual event held by IBM that is considered the premier hybrid cloud and AI industry event. Attendees to the conference network and learn about IBM’s latest technologies.


For Think 2021, Groove Jones was asked to create interactive digital experiences that the IBM executives and speakers could use during the event to highlight their world-changing technologies and bring them to life.


Along with the direct mail piece was an interactive AR experience for IBMers to engage with and create their own socially shareable “THINK” moments leading up to the event.


Users were instructed to rotate and explore the digital “THINK” cube and to tap each of the letters. With every tap a user would change the colors reflected on the cube and be inspired by mixing your own “THINK” soundtrack with a custom composition by Grammy Award-winning artist Imogen Heap.


Screenshots & Video

How to Use it

Interact and create your own “THINK” moment – https://think-ar-experience.com

Target Images

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