IBM THINK Event
Live
For Think 2021, Groove Jones was asked to create interactive digital experiences that the IBM executives and speakers could use during the event to highlight their world-changing technologies and bring them to life.
- Cost of development: N/A
- Communities: WebAR
- Categories: Entertainment
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Description
The THINK conference is the annual event held by IBM that is considered the premier hybrid cloud and AI industry event. Attendees to the conference network and learn about IBM’s latest technologies.
For Think 2021, Groove Jones was asked to create interactive digital experiences that the IBM executives and speakers could use during the event to highlight their world-changing technologies and bring them to life.
Along with the direct mail piece was an interactive AR experience for IBMers to engage with and create their own socially shareable “THINK” moments leading up to the event.
Users were instructed to rotate and explore the digital “THINK” cube and to tap each of the letters. With every tap a user would change the colors reflected on the cube and be inspired by mixing your own “THINK” soundtrack with a custom composition by Grammy Award-winning artist Imogen Heap.
How to Use it
Interact and create your own “THINK” moment – https://think-ar-experience.com
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