Corona Campaign for Custom Sneakers Ended

• Cost of development: N/A
• Communities: WebAR
• Categories: Portals, CPG

Screenshots & Video

Description

Groove Jones was brought on board to create a web-based AR portal experience that allowed sneakerheads and college fans the chance to win a pair.



Fans entered to win by playing an augmented-reality game found at a select website. The AR experience transported you to a Corona beach with palm trees, ocean sounds, and a bucket of ice-cold Corona’s between two Adirondack chairs. The iconic Corona beach scene.



The Corona team worked with sneaker designer Jake Danklefs, to create 12 custom pairs of shoes that incorporate branding elements from both Corona and the Texas Longhorns. These were made to celebrate the partnership between the two organizations!

Target Images

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