The Masked Singer x Opel Gamification
Live
Face-gesture based 3D Avatar Dance Gamification
- Cost of development: N/A
- Communities: Spark AR
- Categories: Lenses & Masks
Screenshots & Video
Description
Taking fan engagement to the next level: We bring the most famous TV Show, the #MaskedSinger produced on behalf of Seven.One Entertainment Group GmbH - ProSiebenSat1. Media SE with the sponsor of the format Opel straight to your living room. Together with SevenOne AdFactory and MRM, we at 361/DRX have created an interactive branded AR filter: Fully integrated in Instagram Reels and Stories, our 3D filter lets users playfully interact with #MaskedSinger Fauli via face tracking.
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