Editorial choice GUCCI Live

Your own Augmented Reality fashion house of Gucci

Screenshots & Video


It’s about time to download the Gucci App on your smartphone and discover the fantastic world of fashion using Augmented Reality! What do you get after downloading it? 

You can try on various lipsticks from Gucci collections, as well as their iconic hats, glasses and masks and what’s more, their sneakers. The ready-to-wear and accessories you’re wearing can be seen from different angles, which is really engaging and useful when choosing your perfect purchase.

Furthermore, users can play numerous Arcade games and watch Gucci fashion shows, as if they were present there. The samples of invitations are also put next to the videos.

Yet another interesting section is Podcast, where absorbing interviews with celebrities are placed. That’s how you can gain new and unusual experience while using the Gucci App.

How to Use it

After downloading the Gucci App you’re willing to let your imagination fly. Pick any section you’d like: Home, AR try-On, Runway, Arcade, Podcast and start your discovery.

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