Glasses by Warby Parker Live

Try-on Warby Parker glasses using your iPhone and Augmented Reality

Cost of development: N/A
Communities: ARKit
Categories: E-commerce

Screenshots & Video

Description

This Augmented Reality provides the best shopping experience for Warby Parker sunglasses and eyeglasses. The try-on feature allows customers to see how different eyeglasses will look like before purchasing.



With the Glasses by Warby Parker, mobile application users can…



• Virtually try-on hundreds of Warby Parke eyeglasses

• Order five items for free to try at your home with the Home Try-On feature

• Select and buy frames and prescription lenses

• Get and store your eyewear prescriptions

• Free delivery and returns are included

• Try-on and order Scout, our own contact lenses

• Shop with no hidden fees

• Capture some photos with new Warby Parke eyeglasses and share them with your friends

• Buy eyewear with a single Apple Pay touch



Warby Parker proposes designer sunglasses and eyeglasses at an unusual price. Moreover, with free delivery and free returns, shopping becomes better. Customers can find the most suitable pair with no risk.

How to Use it

You need to have iPhone X (or higher) to use the virtual try-on Augmented Reality feature. Browse for sunglasses and eyeglasses, find one you like, and click on the right icon at the top navigation bar to start discovering AR and launch the try-one feature.

Get it now

Download on the App Store

Reviews (2)

Catchar team

This app perfectly combines e-commerce and Augmented Reality features. From one side, customers can browse and buy a number of different products. From the other side, they can see how these products will look like using the virtual try-on feature.

As a result, the Warby Parker team optimized the sales funnel several times. Customers no need to go to the stores anymore. They can select, try and purchase Warby Parker eyewear at the home, office or any other preferred locations directly from their smartphones.

While COVID 19 damages different industries and businesses, Warby Parker can still keep alive and stay with their customers on the same page. Moreover, the mobile e-commerce experience provides more advantages rather than the web. For example, businesses can offers PUSH notifications, seamless payment experience, virtual try-on feature and more.

Dave Gilboa, co-founder and co-CEO of Warby Parker, says a virtual try-on feature was in the company roadmap nine years ago prior we launch it. Also, Warby Parker had the experience to test Augmented Reality features with Snapchat lenses. Neil Blumenthal is another co-founder, mentions the band wanted to pause for something more realistic.

Catchar team thinks there were several reasons for Warby Parker to wait a little bit. Firstly, developing and polishing own real-time facial recognition engine and AR mapping can turn into a long and costly journey. Secondly, the brand was avoiding dependency by other AR companies, like Snapchat, Vuforia, Wikitude, etc.

Thanks to Apple's new iPhone X, Apple ARKit SDK and the TrueDepth camera, this idea became real. Warby Parker was able to develop their own try-on module and integrate it into the app. The TrueDepth technology and 30K infrared dots provide accurate real-time mapping of eyewear day and night.

Warby Parker app and its AR feature pushed other tech companies and startups to develop and integrate virtual try-on features. For example, King Children and Topology eyewear also became using TrueDepth camera and ARKit.

Conclusion: Warby Parker definitely found the right time to integrate the Augmented Reality try-on feature into its app. This helped the company improve the mobile shopping experience during COVID 19 pandemic from some standpoint.

From community

Dan Zaitsev Perfect use case for e-commerce apps ?

about 4 years ago