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Larry Sivitz

Journalist, Screenwriter / Copywriter

Experience: 10 year(s)

Skills: Advertising, AR content, Blogging, Copywriting, Lean Marketing, SEO, Video Production

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The Idea Bank was founded by Larry Sivitz, one of the most prolific writers and creative strategists in the fields of marketing, advertising, user experience, and community relations. His classic “milk mustache” campaign, which has been credited as one of the most iconic advertising campaigns of all time, was conceived under the original title “Milk: It’ll Grow on You!” and presented in the Carson-Roberts Advertising Workshop. His work for Walt Disney Productions at the Disney Burbank Studios included the launch of Disney Home Video and the debut of The Disney Channel. He has been recognized with a Clio, One Club and Belding award while a creative director for J. Walter Thompson. Founding the inbound content marketing firm named Idea Bank, Larry produced the flagship e-commerce site for Sierra Online, the historic leader in computer gaming software. Larry also publishes his own online magazine and hyper-local directory known as Seattle24x7.