William Hill / Poplar
Ended
William Hill Snapchat sponsored lens advert, distributed on the snap lens carousel. Created to promote their app at the start of the premiere league season.
- Cost of development: N/A
- Communities: Lens Studio
- Categories: Lenses & Masks
Screenshots & Video
Description
Lens created for Poplar for William Hill's Snapchat campaign to promote their app during the start of the premiere league season. The lens was distributed through the snapchat carousel and delivered to the appropriate audience.
The lens encouraged user engagement with the lens, allowing users to tap to change the kit facepaint. This added level of engagement made the ad more personal and engaging to users. They could choose their favourite team colours to show their support, whilst also engaging with the brand.
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