Victoria’s Dia De Los Muertos AR Live

• Cost of development: N/A
• Communities: WebAR
• Categories: CPG

Screenshots & Video

Description

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’  Victoria Dia De Los Muertos campaign. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday.



Groove Jones designed the experience to work with WebAR.



WebAR allows consumers to activate the bottles through a mobile Web page on their phone, eliminating the need for a mobile App. Consumers simply scan the QR Code on the limited edition 12 pack, 6 pack or individual bottle labels.

How to Use it

You need to purchase a 6 pack or a 2 pack.

Target Images

Scan these images to discover AR content