Toyota TRD Pro AR Experience Live

• Cost of development: N/A
• Communities: ARCore, ARKit
• Categories: Utilities, Entertainment, E-commerce

Screenshots & Video

Description

When our friends at George P. Johnson shared their interactive exhibit concept designed to immerse auto show guests in the new 2019 Toyota TRD Pro series trucks, we knew an MR (Mixed Reality) experience would be the perfect way to do just that. Mixed Reality gives us the ability to leverage the physical vehicles that are on-site and overlay a digital and interactive layer to an activation. This would keep customers engaged at auto shows around the country.



Our development team created an App that uses the latest iOS ARKit platform to track the Toyota TRD Pro trucks allowing for an exclusion-based AR experience. People who attend the auto shows can approach these freestanding viewers outfitted with iPad Pros positioned around the various vehicles to learn more about their special features.



The App utilizes the iPad Pro camera and tracks the physical vehicle, which enabled us to place a series of hotspots that appear on the vehicle when it was displayed on the screen. The touchscreen allows the users to tap on each hot spot to activate specially created animations to showcase the technologies that help make Toyota TRD Pro series some of the best off-road vehicles in the world.

How to Use it

This can only be seen at auto shows in the US.

Target Images

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