The Macallan 12 AR Experience

The Macallan 12 AR Experience Live

The Whisky AR Experience

Description

Two Distinct Whiskies. One Immersive AR Experience.

The Macallan invites you to download our AR app and immerse yourself in an interactive, narrative augmented reality experience. Through artistic AR visuals and a voice over audio experience, you’ll learn the differences between our two unique whiskies: the Sherry Oak 12 Years Old and the Double Cask 12 Years Old.

Point The Macallan AR app at a bottle of The Macallan and launch an augmented journey narrated by our national brand ambassador Kieron Elliott. Peer through virtual windows into forests of European and American Oak, learn about the distinct oak casks, generate swirling light ribbons that reflect the natural colors, and activate the distinctive flavors like cinnamon, fruit and honeycomb for each single-malt whisky expression.

Screenshots & Video

Target Images

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What’s New

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