Sephora Collection Experience

Sephora Collection Experience Live

The first pop-up store entirely in Augmented Reality.


For the Christmas season 2018, Sephora and Nedd launch the first pop-up store entirely in Augmented Reality.

Thanks to the application "Sephora Collection Experience (available in France and Italy, for smartphones and tablets iOS/Android), each user can make a portal appear, at any time and any place, and access a magical and mysterious world.

Immersed in this enchanted space that transcends time, the user only needs to touch the bubbles that contain the products of the 2018 Christmas collection to discover and buy them. And to encourage a revisit: every week, new products (makeup, face care, body and bath) appear in the virtual pop-up store.

Screenshots & Video

Target Images

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What’s New

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