Nationwide Insurance AR Campaign

Nationwide Insurance AR Campaign Ended

Nationwide wanted to use AR within their annual Christmas postcard, creating an Augmented Reality Greetings card to be sent to clients and partners over the festive period.

Description

The team at Nationwide Insurance wanted to engage internal employees, stakeholders and partners with an Augmented Reality holiday greetings card delivered via direct mail (Augmented Reality direct mail). Our development team created a unique experience with a tailored message to make an impact, increase brand awareness and ultimately increase internal buy-in going into 2020.

The AR activated was via either QR code scan or unique URL visit, with a personalised greetings video Image tracked to the design so that the 2D video mirrors perspective of postcard. The experience included customised Nationwide branding. This was the first time Nationwide have used Augmented Reality within a marketing campaign, and their team were delighted with the results.

Our development team are currently in the planning stages of another Aircards AR campaign for later in 2020.

Thinking about running your own campaign? Our friendly team would be happy to chat. Get in touch via website or email michael@aircards.co to start the conversation!

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