Marshmello Face Game Live
First interactive AR games for Instagram specially designed for famous EDM DJ
- Cost of development: N/A
- Communities: Spark AR
- Categories: Games, Entertainment, Lenses & Masks
Screenshots & Video
Description
Groove Jones was involved in developing an Augmented Reality facial lens for Marshmello. He is a well-known EDM DJ and artist with 28 million followers on Instagram. This facial AR game uses handles gestures and actions to manage the gameplay.
Marshmello Face Game was one of the first interactive games on Instagram that received a huge spike and hit. More than 3.2M people engaged with it and saw videos of the game in the early 48 hours after it launched. Just in 2 weeks, this Instagram Augmented Reality game had reached over 10,000,000 impressions!
How to Use it
Visit the case study and tap the link - https://www.groovejones.com/marshmello_instagram/
Target Images
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