Marshmello Face Game

Marshmello Face Game Live

Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram.

Description

Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s gestures and movements to control the gameplay. This is one of the first interactive games to debut on the Instagram platform. Needless to say, it was a huge hit. Over 3.2 million people engaged with it or viewed videos of the game in the first 48 hours after it launched. Within 2 weeks it had reached over 10,000,000 impressions!

Screenshots & Video

How to Use it

Visit the case study and tap the link - https://www.groovejones.com/marshmello_instagram/

Target Images

Scan these images to discover AR content

What’s New

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