L'Oréal Colour Riche Les Nus

L'Oréal Colour Riche Les Nus Ended

AR Try-on of the new lipstick line Colour Riche Les Nus made for an influence marketing campaign.

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How often do you hear about AR try-on options for the brand?

It is an opportunity for a customer to see the product in a comfortable environment. Also, they get engaged with the brand for longer than 5 sec, which is precious nowadays.

Project for L'Oréal and their new lipstick line Colour Riche Les Nus would be the perfect example. This AR effect was a part of the influence marketing campaign: Instagram influencers shared Stories and encouraged followers to try the effect. The user could instantly tap the link and open the Instagram camera with lipstick colors to try.

How do you think it turned out?

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