Fruit Garden

Fruit Garden Ended

Instagram filter with 6 costumes or promoting Pomosh charity app.

Screenshots & Video


Pomosch (β€œHelp”) is a mobile app for a targeted and transparent charity founded by actor Nikita Kukushkin. The user of this app can support retirees by paying for their market basket. 

In July 2021, the app team started a new ad campaign that refers to old Russian commercial from the 2000-s. The video was styled as a preschool performance. Apps campaign has the same costumes and vibe, but the poems that fruits tell are about help and charity. 

This effect was used for influencers to share info about the app.

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