Ford: Branded Game

Editorial choice Ford: Branded Game Live

Become a Ford Puma ST racer with this branded Instagram lens

Screenshots & Video


Ford requested our partners to build an immersive AR campaign to highlight a new Puma ST. Group of creators built superior 3D car models, game dynamic, track and simulated a complete mechanic of a real race. Using Spark AR, facial detection and AR effect for the Instagram app. Players can control the vehicle by turning heads. If you run an automotive business, our partners would love with the following:

  • Developing a new or similar game AR concept for your brand
  • Designing new and custom 3D models
  • Customization of motion graphics and sounds
  • Scripting, testing and releasing based on the Spark AR software
  • Post-production content (3D, video of user experience) 

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