Emmi Caffe Latte
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Bringing the Ski Star Wendy Holdender to Consumers of Emmi Caffe Latte
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Description
A unique product experience directly at the POS of 361 / DRX with Emmi Group CAFFÈ LATTE: After scanning the QR code on the product and taking part in a competition, around 75% of Swiss customers posed in AR with ski world and Olympic champion Wendy Holdender. They generated more than 600 hours of active brand engagement with Emmi Caffè Latte. These KPIs show that AR can easily and very successfully add a digital experience layer to analog products. An exciting finding, not only for the FMCG area!
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