Dodo x Cyberpunk 2077
Ended
Pizza and videogame brands collaboration in Instagram with a prize drawing
- Cost of development: N/A
- Communities: Spark AR
- Categories: Lenses & Masks
Screenshots & Video
Description
Dodo made a limited quantity of pizza Cyberpunk 2077 labeled boxes with sticker packs and a recognizable Cyberpunk art style. Our AR effect was part of this collaboration by pizza brand and video game by CD Projekt RED. Effect activates when the camera faces the pizza box and shows a 3D pizza hologram on the user's smartphone. This filter also invites users to enter the prize drawing.
Box tracked high detailed 3D visuals have lightning with glow effects and various distortions. It looks like a hologram with a transparent surface and shows us a dystopian cyberpunk future where there is no natural food but only its surrogates.
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