Disturbed Band “Hold on to Memories”
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Warner Records has reached out to Groove Jones again, to help with the design of a new social AR filter. he AR filter is for the band’s ballad “Hold on to Memories” for the album Evolution, which recently released a new music video.
- Cost of development: N/A
- Communities: Spark AR
- Categories: Entertainment, Lenses & Masks
Screenshots & Video
Description
Warner Records has reached out to Groove Jones again, to help with the design of a new social AR filter. This time it is for the band Disturbed, an American heavy metal/hard rock band out of Chicago. Band and brands are tapping into Social AR as a way of keeping connected with their audiences, especially in today’s environment.
The AR filter is for the band’s ballad “Hold on to Memories” for the album Evolution, which recently released a new music video. The video was directed by Matt Mahurin, who has previously directed DISTURBED’s “The Sound Of Silence” music video. The band prior issued a live visual for the same track.
How to Use it
Case Study - https://www.groovejones.com/disturbed-band-uses-ar-to-give-fans-a-tool-to-memorialize-loved-ones/
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