Dancing Diamonds

Editorial choice Dancing Diamonds Live

AR effect for @farfetch Γ— @chopard πŸ’Ž inspired by the luxury watch series.

Screenshots & Video

Description

When we talk about big brands, the quality and attention to detail must be very high at every stage.

A physics engine developed specifically for this project is capable to handle collisions of dozens and hundreds of objects without sacrificing performance even on old phones. A custom glass simulation shader with reflections, refractions, dispersion, is also built on a different principle. Instead of rendering each object separately, it processes the entire scene at once, which’s way faster.

We’re going towards collaborations of big brands with artists faster and faster β€” this is always an opportunity to bring something new to marketing and image.

AR artist: Denis Rossiev
Creative director: Masha Batsii

Target Images

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