Dancing Diamonds
Live
AR effect for @farfetch × @chopard ? inspired by the luxury watch series.
- Cost of development: N/A
- Communities: Spark AR
- Categories: Lenses & Masks
Screenshots & Video
Description
When we talk about big brands, the quality and attention to detail must be very high at every stage.
A physics engine developed specifically for this project is capable to handle collisions of dozens and hundreds of objects without sacrificing performance even on old phones. A custom glass simulation shader with reflections, refractions, dispersion, is also built on a different principle. Instead of rendering each object separately, it processes the entire scene at once, which’s way faster.
We’re going towards collaborations of big brands with artists faster and faster — this is always an opportunity to bring something new to marketing and image.
AR artist: Denis Rossiev
Creative director: Masha Batsii
Target Images
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