Corona Experiential OOH Ended

• Cost of development: N/A
• Communities: WebAR
• Categories: Portals, CPG

Screenshots & Video

Description

Groove Jones was brought on board to create a web-based AR portal experience as the digital companion piece to an on-premise mobile campaign tour for the Corona SBU Team.



The program took place across multiple cities – Dallas, Fort Worth, Houston, San Antonio, Phoenix, Nashville and New Orleans.



What originally started as a Summer Patio program, turned into a Fall Football program, and centered around Corona’s “Find Your Gameday Beach” theme with an at-home/at-bar patio tailgating program! 



Consumers were able to enjoy the iconic Corona beach experience via Augmented Reality using WebAR (no App needed).  This program’s AR broke the CBBD company record for metrics/performance achieved during a program. Consumers who were over 21, could enter a sweepstakes through the AR experience for a chance to win the Gameday Patio.

Target Images

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