Cheerios Bees and Trees

Cheerios Bees and Trees Live

General Mills partnered with Groove Jones to create an AR experience for Cheerios' “Bees and Trees” campaign.

Screenshots & Video


Grow Your Own Virtual Forest or Wildflower Garden
Cheerios has helped plant 1.7 billion seeds of pollinator plants in 2018 and by 2021 Cheerios will have helped plant 3,300 acres of pollinator habitat.

How to Use it

Customers that scanned the Cheerios packaging unlock a spectacular AR experience that allows them to grow their own virtual forest or wildflower garden. The experience is fully interactive and includes trivia with interesting facts.

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