Callaway Golf MAVRIK

Callaway Golf MAVRIK Live

Callaway Golf Launches In-Store AR Promotion for new MAVRIK Clubs Designed with an A.I. Supercomputer

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Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids, and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.

Four months before the MAVRIK product launch, the Callaway team reached out to Groove Jones to work with them to integrate an in-store AR campaign.

Visualizing Product Features through the Power of AR
The new MAVRIK line needed to visualize the A.I. and Machine Learning results in an easy and intuitive way to the customer. The AR experience showcases the two main MAVRIK lines – Drivers and Irons.

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