Buckingham Palace Pride Landmarker

Buckingham Palace Pride Landmarker Live

AR landmark tracking in Snapchat. Commissioned for Snap to celebrate London Pride.


Created to celebrate London pride. This effect is activated when the user is near Buckingham Palace. When activated, flags unfurl and LONDON PRIDE jumps out of the building in Confetti. 

Using Snapchat's landmarker technology, we were able to augment the famous London building with animated flags and text. Built in Lens Studio and commissioned by Snap, we created and simulated 3D flags and animated text in Maya and then are able to anchor the 3D content onto the building.

Screenshots & Video

How to Use it

Visit Buckingham Palace and open the snapcode. Or look out for it on your lens carousel when nearby.

Target Images

Scan these images to discover AR content

What’s New

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