Alpen Salz AR Campaign

Millions of Bad Reichenhall salt packs, provided with a Shazam code, were placed in the national German retail trade

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Millions of Bad Reichenhall salt packs, provided with a Shazam code, were placed in the national German retail trade. By scanning the code with the smartphone, the visitor gets an insight into the virtual 3D brand world by means of keyhole optics. Within the 3D world there are various hotspots with additional interfaces to Facebook, Instagram, Pinterest, the brand blog, selected recipes and a Google Tour through the Saltmine Berchtesgaden.

Screenshots

How to use it?

1. Download and open Shazam App
2. Click on the Camera-Icon
3. Scan the Shazam Code

Target images
Scan these images to discover AR content

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